The End is...
The End is just the beginning.
The End is never the end.
The End is the end of the road.
The End is the beginning of the end.
The End is just an illusion.
The End is an old fashioned way of saying something is done.
The End is nigh. Or near. Whichever you think sounds better. I don't know. I'm not an expert in English, so don't ask me.